TV Analytics Industry Target Audience, Growth Prospects Predicted by 2025 | COVID-19 Analysis

Market Highlights

Global TV Analytics Market is expected to register a CAGR of 22.4% during the review period, 2019–2025.

The global TV industry has witnessed a huge transformation over the years owing to growing digitalization and increasing clarity of preferences from TV audiences. The increased digitalization in the TV sector has resulted in the generation of huge amounts of data, thereby increasing the demand for TV analytics solutions. The deployment of solutions ensures a high level of accuracy for audience preferences which further enables TV operators to realize the effective level and reach for advertisements.  

Segmentation:

Global TV Analytics Industry has been segmented based on Component, Deployment, Application, and Region.

By Component, the market has been segmented into software and service. The software segment is attributed to have the largest market share in the component segment and the service segment is expected to grow considerably during the forecast period.

By Deployment, the market has been segmented into cloud-based and on-premise. The on-premise segment had accounted for the largest share in 2018 owing to ease of its availability and its effective pricing.

Based on the Application, the market is categorized into competitive intelligence, customer lifetime management, campaign management, content development, behavior analysis, churn prevention, and audience forecasting.

Regional Analysis

The COVID-19 analysis of the TV analytics market has been categorized into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

North America dominated the global TV analytics market in 2018 and is expected to have the largest market share during the forecast period. The growth is majorly attributed to the availability of well-developed TV industry. Also, the high spending capability of the countries in North America supports the growth of TV analytics in this region.

Key Players

Global TV Analytics Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Adobe Systems, Inc., Amobee, Inc., Alphonso, Inc., BrightLine Partners LLC, Blix, Conviva AB, Edgeware AB, iSpot.tv, Inc., Realytics, Sorenson Media, NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca.