Settop Box Industry Applications, Outstanding Growth, Market status and Business Opportunities

Market Highlights

Market Research Future (MRFR) projects that global set-top box market will post a strong CAGR from 2017 to 2023 and reach valuation in excess of USD 26,600 million. Rapid adoption of set-top box across the globe is one the factors boosting the market growth. At the same time, improving satellite commination and lowered cost of broadcasting along with high affordability of set-top box has also helped create growth avenues for market players. In many countries set-top box is a mandatory to view television content. The arrival of smart TV and growing demand for over-the-top (OTT) services is also influencing the growth of global set-top box market.

The rising demand for over the top (OTT) services is anticipated to provide impetus to the proliferation of the set-top box market in the years to come. Increasing awareness about the higher picture quality is also poised to fuel the shift to set-top boxes across the projection period. Also, increasing demand for HD channels is likely to influence the consumer preferences in favor of the set-top box market in the nearby future.

The rising affordability of the service is a primary factor for attracting a larger consumer base. With the key players emphasizing on the pricing policies, revenue growth can be expected in the set-top box market over the next couple of years.

Segmentation:

By Product Type, the global set-top box industry has been segmented into digital terrestrial television, satellite, internet protocol TV, over-the-top content, cable, and others.

By Content Quality, the set-top box market has been segmented into standard definition, high definition, and 4K.

By service, the global set-top box market has been bifurcated into managed services (repairing, testing, and screening), interaction services (high-speed internet television, video on demand, and video conferencing).

By end-user, the set-top box market has been divided into residential, and commercial.

Regional Analysis:

Key regions covered in the report include Asia Pacific (APAC), North America, Europe, Latin America and the Middle East & Africa (MEA). Of these, Asia Pacific is currently the most attractive market for set-top box. The set-top box market in APAC is poise to growth at 8.8% CAGR during the forecast period. Rising popularity of technologies such as AR & VR, growing viewership and improving communication and infotainment infrastructure are some of the factors driving the market growth in APAC. Countries such as China and India present tremendous growth opportunities owing to presence of a high number of viewers. North America is second in the pecking order, with a market valuation of more than USD 5888 Mn. Advanced economies such the U.S and Canada are playing an important role in propelling market in the region. Further presence leading market players such as Arris International Plc., Apple Inc., Google LLC., EchoStar Corporation among other puts the region at a favorable position in the global set-top box market.

Competitive Dashboard:

Apple Inc., Huawei Technologies Co. Ltd., Google LLC, ARRIS International plc., Samsung Group, EchoStar Corporation, Technicolor SA, Sagemcom SAS, Skyworth Digital Holdings Limited, Vishay Intertechnology, Inc., and Kaonmedia Co, Ltd. are some of the major players operating in the global set-top box market. The landscape of the market encompasses several service providers on regional, national, as well as international levels. Also, new entrants are expected to enter the set-top box market in the upcoming years owing to rapid developments. Growth strategies such as pricing policies, partnerships, mergers & acquisitions, product innovation, value-added services, collaborations, etc. are anticipated to be executed by the market participants to strengthen their market positions. Some of the latest developments taken place in the global set-top box market are -

In July 2019, Indian company Reliance Jio is working on the launch of 4 k set-top box alongside GigaFiber and Giga TV.

In July 2019, Netflix, an American media-services production company, has entered into a deal with AT & T, an American multinational conglomerate, to integrate the application in the Android TV-based set-top box set to be launched by the latter.