Market Highlights
The Global Content Intelligence Market was valued at USD 280.8 million in 2018 and is expected to register a CAGR of 33.2% during the forecast period to reach USD 2,653.2 Million by 2025. The growth of the market can be attributed to the increasing adoption of enterprise content management (ECM) systems, automated content-centric processes, and analytical solutions to identify the target audience and increase the conversion rate.
COVID-19 Analysis
SARS-CoV-2 has transformed the consumption trends with respect to content, which has led to the government agencies and brands making higher utilization of social media platforms to reach out to more people during the lockdown. Contented associated with the novel coronavirus has jumped up significantly in a space of few months, with the engagement rate shooting up as well. While YouTube shows informational content, Facebook is buzzing with prevention or awareness videos. In an attempt to gain more engagement, business brands are adopting intense marketing techniques via Facebook, Instagram and more.
After the COVID-19 outbreak, the players in the content intelligence have been constantly tracking the evolving consumer preference to decide on the content that could help be helpful for the brands in the coming period. The surge in the time at people’s disposal post pandemic can be a major factor that has led to more content consumption, leading to higher demand for content intelligence services. The rising consumption of artificial intelligence (AI) along with machine learning (ML) integrated with content intelligence solutions combined with the mounting demand for personalized content services for better customer experience is also boosting the expansion rate of the content intelligence market, despite the impact of COVID-19.
Key Boosters and Main Barriers
In May 2020, L&T Technology Services, an Integrated Content Management company, partnered with CogniLore Information Solutions (Canada), offering the latter’s innovative proLibro digital delivery tools to cater to businesses and educational institutes. The partnership is cited to be a redefining move, in terms of content consumption. The digital delivery systems offered by the company will enable organizations to accelerate the content utilization with more migration online.
Considering the above example, it is evident that various companies in the market are adopting organic as well as inorganic approaches to offer ML and AI-backed content intelligence solutions. These latest technologies are touted to be key content intelligence market trends across the world. Many of the leading vendors are taking a collaborative approach to leverage respective expertise in content intelligence to widen their reach and boost their profits. This way, not only the companies benefit but the market also observes significant growth across the globe.
Content intelligence’s critical role in boosting sales across the business industry contributes majorly towards market expansion. Also, the significance of automation in content intelligence remains undisputable, which is a key factor favoring the market outlook. Since business content does not make sense till it transforms into insightful literature, content intelligence helps provide coherence as well as symmetry for better understanding. With more and more brands becoming aware of these benefits, the demand for content intelligence to achieve better sales could soar exponentially in the following years.
Segmentation:
The Global Content Intelligence Market size has been segmented based on component, deployment mode, organization size, end user, and region.
By component, the global content intelligence market has been divided into solution and services. Furthermore, by service, the content intelligence market has been bifurcated into professional services and managed services. The professional services segment has been categorized into content engineering services, content strategy services, and other support services. The solution segment accounted the larger market share in 2018 whereas the services segment is anticipated to exhibit the higher CAGR over the next few years.
By deployment mode, the market has been segmented into cloud, on-premise, and hybrid. The cloud segment is presumed to be the largest segment in the market, whereas, the hybrid segment is expected to register the highest CAGR during the forecast period.
Based on organization size, the market has been bifurcated into small- and medium-sized enterprises, and large enterprises. The large enterprises segment accounted for the larger segment in 2018 whereas the small- and medium-sized enterprise segment is expected to register the higher CAGR during the review period.
Based on end user, the global content intelligence market has been categorized into BFSI, education, healthcare, government, manufacturing, IT and telecommunication, media and entertainment, and others. The BFSI segment accounted for the largest market share in 2018, whereas, the media and entertainment segment is presumed to grow at the highest CAGR during the forecast period.
Regional Outlook
The regional segmentation of the content intelligence market comprises Europe, North America, MEA/the Middle East and Africa, South America and APAC/Asia Pacific.
In 2018, North America was the clear winner in the global market and can keep its leading position intact throughout the review period. The content intelligence market in the region has gained incredibly in recent years, thanks to the high consumption of the latest technologies such as ML and AI and the solutions based on them. The significant number of well-established vendors present in Canada and the United States also positively shapes the regional market.
The fastest gaining market is owned by APAC, since the number of start-ups along with collaborations to offer AI-based content marketing solutions to diverse industries has shot up considerably over the years. The regional market is also backed by the growing percentage of smartphone users, social media users, along with rising expenditure on advertisement.
Renowned Contenders
Renowned contenders in the industry are Socialbakers (Prague), Abbyy (Russia), Idio Ltd (UK), BuzzSumo (UK), Content Insights (US), Conductor (US), Adobe (US), Vennli (US), Smartlogic (US), Concured (UK), M-Files (Finland), OneSpot (US), Ceralytics (US), Persado (US), Atomic Reach (Canada), Acrolinx GmbH, (Germany), Curata Inc (US), OpenText (Canada), Knotch (US), TrackMaven, Inc. (US), to mention a few.
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