App Analytics Industry Top Players, Trends and Demands | COVID-19 Analysis

Market Highlights

App analytics is a tool to understand the consumer behavioral pattern. This helps in creating predictions for both global and local market flow for the coming years. App analytics can be used to gauge performances of apps and collect data from their operational details. The global app analytics market can profit from this ability and score a CAGR of 17.24% while exceeding a valuation of USD 2924.8 million over the assessment period (2018-2025). Market Research Future (MRFR) analyzed the pervasive role smartphones are expected to play in taking the global app analytics market ahead in the coming years.

The surge in smartphones ingression rate can support the app analytics market expansion through the forecast period. The ease of consumer electronic devices obtainability backed by hike in annual income consumers can contribute significantly to market revenue generation. The high download rate of apps on these smartphones is hold the credit for their market rise.

Apps secure spaces for advertisers that can win major profits. They support the smooth execution of marketing strategies, such as campaigns and videos among others. The response derived can be measured accurately with the aid of app analytics. The high traction of app analytics can be accounted on for the market surge. However, the increased churn rate of application analytics can deter market growth.

Segmentation:

The app analytics industry study is based on deployment, type, and end-user.

The type-based segments of the app analytics market are web-based app and mobile-based and analytics. The mobile segments can have secured 42% share of the global market in 2018 and the web-segment share was held close to 58% in the same year. The mobile-based segment can rise at 18.24% CAGR over the evaluation period due to high mobile phones usage.

The deployment-based segments of the market are on-premise and on-cloud. The former and the latter have acquired 68% and 32% share of the global market in 2017, respectively. The on-cloud segment can value at USD 1,059.9 Mn at 19% CAGR by 2025. The on-premise segment to rise at 16.39% CAGR in the review period.

The end-users-based segments of the app-analytics market are IT & telecommunication, retail, BFSI, travel, media & entertainment, logistics, and transportation, and others. In 2017, retail and BFSI held 33% and 23% shares, respectively. The BFSI segment is predicted to rise at 19.23% CAGR over the review period, by MRFR. The ability of apps to detect potential customers and observe shift in consumers’ income can boost the app analytics application in BFSI

Regional Analysis:

MRFR’s geographical take of the app analytics market includes namely, the Americas, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).

The market of the Americas is substantially backed by various technologies like big data, IoT, and machine learning. This is the largest market in the world. Analysis of customer’s behavioral pattern is expected to help markets in extending their profits by catering to the specific needs and not investing more in odd areas.

Europe’s growth is relying heavily on latest strategies they have employed in their work atmosphere, that is bring-your-own-devices (BYOD). This has spurred the demand for app analytics market. High integration of smartphones and tablets are also facilitating easy inclusion of the segment app analytics market.

The APAC market’s rapid growth is depending on the markets of India, China, Japan, and Thailand. These countries are emerging economies and are investing substantially in various marketing strategies owing to which the app analytics market can witness profits. The profit of the MEA region mostly relies on the economic structure of Saudi Arabia, Israel, and Dubai. Africa has several poor regions, which can deter the market growth.

Competitive Dashboard:

Companies showing keen interest in the app analytics market are plenty. MRFR recorded a few in the report and profiled them to have a better grip over the global market. These companies are  Taplytics, Inc. (U.S.), Adobe Systems Inc. (U.S.), Google (U.S.), Kochava (U.S.), Amazon.com, Inc. (U.S.), IBM Corporation (U.S.), Yahoo Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Apptentive (U.S.), Mixpanel (U.S.), Swrve (U.S.), Content Square SAS (France), Moengage (U.S Amplitude (U.S.),.), Clever Tap (U.S.), TUNE Inc. (U.S.), AppsFlyer (U.S.), appScatter (U.K.), and Appsee (U.S.).

In May 2019, ServiceNow acquired AppSee’ for their in-app mobile analytics platform. ServiceNow is planning to penetrate the market more for better performance and customer reachability.